GrowLab BlogDigital marketing, data and growth: paid media, SEO, tracking, ecommerce and AI.https://growlab.peenStape and server-side tracking: why it matters and when it makes sensehttps://growlab.pe/en/blog/stape-server-side-trackinghttps://growlab.pe/en/blog/stape-server-side-trackingAd blockers, expiring cookies and lost data: how server-side tagging with Stape helps, how much it costs and what to consider before using it.Thu, 22 Oct 2026 00:00:00 GMTTracking & analyticsAttribution windows: why GA4 does not show the same conversions as Meta and Google Adshttps://growlab.pe/en/blog/attribution-windows-ga4-meta-google-adshttps://growlab.pe/en/blog/attribution-windows-ga4-meta-google-adsMeta, Google Ads and GA4 almost never agree on conversions. What attribution windows are, which ones each platform uses and how to read your numbers correctly.Tue, 20 Oct 2026 00:00:00 GMTTracking & analyticsClaude and Shopify: how to connect your store to AI and what it can do for youhttps://growlab.pe/en/blog/claude-shopify-connectorhttps://growlab.pe/en/blog/claude-shopify-connectorShopify has an official connector for Claude: check sales, create products and discounts by chatting. How it works, what it allows and what precautions to take.Sat, 17 Oct 2026 00:00:00 GMTAI & automationTailwind joins Shopify: what changes (and what doesn’t) for your website and storehttps://growlab.pe/en/blog/tailwind-joins-shopifyhttps://growlab.pe/en/blog/tailwind-joins-shopifyTailwind Labs, the company behind Tailwind CSS, announced it is joining Shopify. What happens to the framework, its paid products and what it means for online sellers.Thu, 15 Oct 2026 00:00:00 GMTEcommerce & webGoogle’s AI Mode is now in Peru: how to adapt your SEOhttps://growlab.pe/en/blog/google-ai-mode-peru-seohttps://growlab.pe/en/blog/google-ai-mode-peru-seoGoogle launched AI Mode in Spanish for Latin America, including Peru. How it works and what to do so your brand shows up in its answers.Tue, 13 Oct 2026 00:00:00 GMTSEOPeru’s new data protection regulation: what changes for your website and campaignshttps://growlab.pe/en/blog/peru-data-protection-regulation-marketinghttps://growlab.pe/en/blog/peru-data-protection-regulation-marketingThe regulation of Peru’s Law 29733 has been in force since March 2025. What it means for forms, databases, campaigns and the data protection officer.Tue, 06 Oct 2026 00:00:00 GMTTracking & analyticsMeta Pixel and Conversions API: why you need both (and how to avoid double counting)https://growlab.pe/en/blog/meta-pixel-conversions-apihttps://growlab.pe/en/blog/meta-pixel-conversions-apiMeta recommends using the Pixel together with the Conversions API. What each one adds, how to deduplicate events and the most common mistakes.Tue, 29 Sep 2026 00:00:00 GMTPaid MediaEcommerce in Peru: what CAPECE’s figures say and what they mean for your storehttps://growlab.pe/en/blog/peru-ecommerce-capece-figureshttps://growlab.pe/en/blog/peru-ecommerce-capece-figuresEcommerce in Peru moved about US$15.6 billion in 2024 and kept growing in 2025. What the data shows and how to take advantage of it.Tue, 22 Sep 2026 00:00:00 GMTEcommerce & web