Blog
Practical guides, cases and lessons on campaigns, measurement, SEO, ecommerce and artificial intelligence, from what we see every day with our clients.
Tracking & analytics
· 3 min read
Ad blockers, expiring cookies and lost data: how server-side tagging with Stape helps, how much it costs and what to consider before using it.
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Tracking & analytics
· 4 min read
Meta, Google Ads and GA4 almost never agree on conversions. What attribution windows are, which ones each platform uses and how to read your numbers correctly.
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AI & automation
· 3 min read
Shopify has an official connector for Claude: check sales, create products and discounts by chatting. How it works, what it allows and what precautions to take.
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Ecommerce & web
· 2 min read
Tailwind Labs, the company behind Tailwind CSS, announced it is joining Shopify. What happens to the framework, its paid products and what it means for online sellers.
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SEO
· 3 min read
Google launched AI Mode in Spanish for Latin America, including Peru. How it works and what to do so your brand shows up in its answers.
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Tracking & analytics
· 3 min read
The regulation of Peru’s Law 29733 has been in force since March 2025. What it means for forms, databases, campaigns and the data protection officer.
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Paid Media
· 3 min read
Meta recommends using the Pixel together with the Conversions API. What each one adds, how to deduplicate events and the most common mistakes.
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Ecommerce & web
· 2 min read
Ecommerce in Peru moved about US$15.6 billion in 2024 and kept growing in 2025. What the data shows and how to take advantage of it.
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